No need to repeat: Corporate Social Responsibility (CSR), also referred to as simply social or sustainable entrepreneurship, is gaining increasingly in importance throughout the business world. Nowadays, it isn’t even just a trend anymore: it has become a necessity. As an organisation, it goes without saying that Accent is also committed to social integration. We do this through initiatives such as JobRoad and Foreign Integration, and with support from the European Social Fund.
A first initiative was given the title ‘Foreign Integration’.
On the one hand, this initiative aims to facilitate active labour migration. We recruit Polish, Romanian, Portuguese and Moldovan job seekers in their home countries and offer them the chance to gain employment and start a new life in Belgium, where they will have better working conditions and nicer benefits than in their home country. Concurrently, this helps us contribute to the increasing demand for suitable candidates on the Belgian labour market.
On the other hand, this initiative focuses on providing people living in Belgium, with or without an EU background, who do not speak the language, the guidance they need in looking for a job.
JobRoad, integration through work
A second project is called JobRoad ivzw. This is the network organisation for integration through work for people whose personal situation makes it more difficult for them to gain employment. JobRoad aims to combat the acute scarcity of labour while promoting the integration of vulnerable persons into society by providing them with employment.
JobRoad was initiated by House of HR and Accent, and has been providing people from vulnerable target groups guidance in order to match them to a suitable employer and a suitable job ever since 2016. The highly personal approach breaks down the barriers of language, mobility and competence that impedes their access to the labour market. The project acts as an efficient lever to help them find a job within a year, which in turn speeds up their integration process considerably.
The great added value of JobRoad? It is a network project in the purest sense for four actors. Both employers and their partner temporary employment agencies, local and super-local governments and intermediary organisations join forces through this project to achieve a common, manifest goal: to fill vacancies with hitherto undiscovered talent.
We use our own JobRoad model adapted to each specific target group. The personal guidance that connects job seekers with their prospective employers takes place in three short successive stages. Further integration is fuelled by additional training and awareness-raising actions in the working environment.
JobRoad - reintegration through work
The most recent JobRoad initiative now speaks of ‘reintegration through work’ (initially ‘Uitweg’, which can literally be translated as ‘A Way Out’). This ESF project aims to assist former inmates and their reintegration into society and to guide them back to the labour market. To this end, we are working together with a number of regular employers who unexpectedly decided to support this initiative.
Support from the European Social Fund
‘Uitweg’ can rely on the support of the European Social Fund (ESF).
Together with Flanders and Europe, the ESF invests in job opportunities and satisfying careers. Innovative projects are set up to address societal challenges in the labour market. This is also a body that stimulates Flemish organisations to strengthen the labour market and raise employment rates.